Sharing Our Mexican Heritage
Since 1969
Rooted in over five decades of tradition, our association continues to honor and celebrate the Mexican culture by bringing together people from all walks of life. Through festivals, performances, and cultural programs, we provide opportunities to experience the beauty and diversity of Mexico.
The Roots of Fiesta Mexicana. The Women Who Sparked a Movement.
In 1969, a group of Mexican women, including Mrs. Maurila Blakely Ortiz, envisioned celebrating their cultural heritage with the community. Mrs. Ortiz, a key organizer of kermés charity festivals, helped shape what is now Fiesta Mexicana. Her dedication, along with others, has preserved our heritage, allowing future generations to embrace and celebrate our culture beyond the struggles for recognition.
We’re taking over
Calder Plaza in
Downtown
Grand Rapids
September
12 – 14, 2025
Support Our Mission to Celebrate Culture and Community
At the Mexican Heritage Association of West Michigan, we believe that honoring culture, celebrating tradition, and uplifting community go hand in hand. Your support empowers us to continue sharing our heritage and creating meaningful experiences that unite and inspire.
Today we attempt to emulate social change, wellness, and unity for all through learning from other cultures while sharing our Mexican Heritage.
To promote and educate the public about Mexican culture, customs, history, traditions, and the contributions of Americans with Mexican Heritage through promoting and participating in community events and services.
Fiesta Mexicana stands out as a flagship event, boasting a rich history as one of the oldest ethnic festivals in the city. For 52 years, this iconic event has brought us together at Calder Plaza for three days of vibrant music, dance, art, and delectable cuisine.
To grow the support from the youth in our community by providing engaging, and cultural activities where our youth can learn about the culture and traditions. Cultivating and sharing our heritage with all residents and visitors to the state of Michigan.
Our Purpose, Our Passion, Our People.
At the Mexican Heritage Association of West Michigan, our work is rooted in purpose and tradition. From our long-standing Fiesta Mexicana celebration to our efforts in youth engagement and cultural education, we strive to share, preserve, and grow the beauty of Mexican heritage within our community.
Join us in celebrating culture, inspiring unity, and uplifting our community through the power of volunteerism.
VOLUNTEER
Persona Destacada – Nominate Someone Exceptional!
Help us recognize individuals making a powerful impact in the Mexican community.
Do you know someone who’s uplifted, inspired, or made a lasting difference in our community?
Each year during our Independence Day ceremony, we honor one outstanding individual who has gone above and beyond to serve and strengthen the Mexican community. From leading initiatives to providing vital support or showing remarkable leadership — these are the people who help shape our future.
Now’s your chance to celebrate them.
Nominate a deserving individual today by completing the form below.
Let’s shine a spotlight on the people making our community proud.
Celebrate Your Heritage and Shine in the Reinita Mexicana Pageant
Are you a young girl with Mexican heritage, full of talent, grace, and confidence? If so, we invite you to join the prestigious Reinita Mexicana pageant and showcase your unique beauty and culture. We have different categories tailored to different age groups, ensuring every contestant has a fair chance to shine.
Once crowned as a titleholder, there are additional responsibilities:
Volunteering: Titleholders must agree to volunteer at events throughout their reign, giving back to the community.
Representing the Title: Participate in local events as a representative of your title, promoting the values of the Reinita Mexicana pageant.
Promotional Videos: Be available for promotional videos for next year's pageant, sharing your experience and encouraging others to join.
Crowning the Next Titleholder: At the next year's Mexican Festival, the current titleholders will have the honor of crowning their successors.
Embrace your Mexican heritage and showcase your unique talents, beauty, and intelligence. Join us in celebrating the beauty and diversity of Mexico!
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Reinita Mexicana Contestants: Age range: 4-9 years old
Jr. Reina Mexicana Contestants: Age range: 10-14 years old
Reina Mexicana Contestants: Age range: 15-18 years old
Miss Reina Mexicana Contestants: Age range: 19-22 years old
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All contestants must be of Mexican descent, proud to represent their heritage
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Every contestant is expected to have an evening gown for the formal wear segment. Showcase your elegance and poise.
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A required entrance fee of $50 must be paid by August 26th, 2023, to secure your participation.
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Makeup should be suitable for the contestant's age, ensuring a natural and age-appropriate appearance.
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Contestants should be comfortable engaging with the audience and displaying confidence on stage.
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Be prepared to answer questions posed by a panel of judges. Showcase your intelligence, charisma, and knowledge.
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Attend the mandatory orientation scheduled a few weeks before the pageant to receive important information and guidance.
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Agree to volunteer for a minimum of three hours at this year's Mexican festival. You can choose the time and day that suits you best.
Community Events Across West Michigan
Celebrate culture, connection, and community! We host events year-round, from festivals to educational workshops, where everyone is welcome to experience the traditions of the Mexican community.
Empowering the Next Mexican Generation
MHAWM is proud to offer mentorships, scholarships, and leadership programs designed to inspire and support Hispanic youth. Together, we’re building a stronger future here in West Michigan, one leader at a time.
Contact MHAWM - West Michigan’s Trusted Resource for Mexican Community Connection
Have questions about our initiatives or want to get involved? MHAWM proudly serves West Michigan by celebrating, supporting, and uplifting the Hispanic community. Reach out to our dedicated team for personalized assistance, volunteer opportunities, and event information. We’re here to help you connect, contribute, and make a lasting impact — with heart and purpose.